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DJ JONES TO SERVE AS DIRECTOR OF THE SANDPEARL RESORT’S LUXURY BEACH CLUB

The new Clearwater Beach resort, along with the Beach Club,
opens in summer 2007

CLEARWATER BEACH, FL (April 9, 2007) – Coral Hospitality has appointed DJ Jones as Director of the Sandpearl Resort’s Beach Club, an exclusive membership offering club-style amenities, priority access to resort facilities, and personal services. The 253-room, eight-story luxury hotel will be the first new beachfront resort on Clearwater Beach in over 25 years, and will feature a lagoon-style pool with private cabanas, a signature restaurant, full-service spa, meeting & event space, and a selection of enrichment programs.

Jones brings a successful combination of hospitality and residential marketing, most recently serving as director of sales and marketing of Genesis Designer Homes,
a Savannah, Ga., based residential homebuilder with over $40 million in annual revenues. Other past positions include sales executive of Ryland Homes in the Ohio Valley and Tampa, Fla., divisions and director of sales at the Residence Inn by Marriott at the Cincinnati Airport. While in both positions, Jones was awarded “Sales Rookie of the Year.” She also received Ryland Homes’ top honor for sales, the Emerald Award, which recognizes achievement in sales, leadership and training. Jones earned her Bachelor of Arts degree in Sociology from Boston College.

“The Beach Club is one of the unique aspects of the Sandpearl Resort to the Clearwater area,” stated Stuart Arp, General Manager of the Sandpearl Resort. “Jones’ past experiences in hospitality and marketing make her the ideal person to introduce this concept to area residents.”

In her new position, Jones will be responsible for marketing the equivalent of a lavish beach home, but at a fraction of the cost. The Sandpearl Resort’s Beach Club will offer 300 memberships, which will go on sale to the public on May 1, 2007.

Jones and the current Sandpearl Resort team are in the pre-opening office located at 600 Cleveland Street in Clearwater until the resort opens.

The Sandpearl Resort, opening summer 2007, will be the first new beachfront resort in Clearwater Beach in over 25 years. Situated along a 700-foot expanse of pristine Gulf Coast beach, Sandpearl will feature 253 luxurious guest rooms, a lagoon-style beachfront pool, full-service spa, unique lifestyle enrichment programs, fine & casual dining, plus meeting & event space. The Sandpearl Resort team is currently located at the pre-opening office located at 600 Cleveland Street in Clearwater until the resort opens. For more information, visit www.sandpearl.com or call
(727) 441-2425.

The Sandpearl Resort is being developed by JMC Communities of St. Petersburg, Fla., and is managed by Naples, Fla.-based Coral Hospitality. Other project partners include the Hunter Hotel Group and Greenfield Partners.

Founded in 1978, JMC Communities is a Florida-based real estate development company specializing in premier waterfront residential properties that preserve and accentuate the state’s natural beauty and uniqueness. JMC Communities has developed nearly 4,000 waterfront condominium homes in Florida, including many highly successful developments in the Gulf Coast area.

Coral Hospitality is a full service management company with a diverse portfolio of resorts, hotels, condominiums, private golf and tennis clubs and community associations. Currently managing a collection of 35 properties throughout Florida and Georgia, Coral operates each with a core belief in providing thoughtful service in unique surroundings.For further information, please contact Kerry Mitruska at
239-449-1800 or kmitruska@coralhospitality.com.

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Media Contact:
Amanda Jackson
YPB&R Public Relations
(407) 838-1812
amanda.jackson@ypbr.com

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